Tampa, Fla. – Obesity Action Coalition (OAC) rallies with more than 70 national organizations to lead a community response to childhood obesity, during the 2010 National Childhood Obesity Awareness Month. The theme for the month is Healthy Kids, Brighter Futures.

The Healthy Kids, Brighter Futures initiative educates and empowers families and youth to live healthy lifestyles, eat nutritious food, and be physically active. The OAC believes that coalescing childhood obesity efforts during September will help sustain year long momentum.

“The OAC is very excited to be a part of the National Childhood Obesity Awareness Month. We hope that Childhood Obesity Awareness Month combined with the First Lady’s Let’s Move campaign will bring continued attention to the need for both the prevention and treatment of childhood obesity.   With more than 23 million children and teenagers, ages two to 19, have excess weight or obesity, the need for expanded efforts has never been greater,” said Joe Nadglowski, OAC President and CEO.

United States Representatives Marcia L. Fudge (D-OH) and Kay Granger (R-TX) introduced the Congressional measure establishing the month, which passed the House in May. The Senate version was introduced by the United States Senators Kirsten Gillibrand (D-NY) and George Voinovich (R-OH). It passed the Senate in April. These Congressmen were propelled to action by the startling state of child wellness in America.

The public and private sector, communities, and public servants, including First Lady Michelle Obama, are championing a range of efforts to improve child wellness in America. The OAC invites you to join them in empowering Healthier Kids for a Brighter Future.

For additional information on how you can help kids live healthier lives, visit www.healthierkidsbrighterfutures.org/.

About the OAC
The OAC is a nonprofit National charity dedicated to helping those affected by obesity. The OAC was formed to bring together individuals struggling with weight issues and provide educational resources and advocacy tools.