Georgia “Strong4Life” Campaign

The OAC has been alerted to an issue in the state of Georgia regarding an alliance, titled the Georgia Children’s Health Alliance, that is using an unusual tactic with billboards to raise awareness of childhood obesity. We’ve been contacted by OAC members who feel the Alliance’s tactics are stigmatizing and are hurting children by bullying them more than helping them.

UPDATE 3/20/12

Throughout the past year, the OAC has conducted an online poll regarding the “Strong4Life” campaign. Below, please find the poll results:

Poll Closed (Results as of 3/28/12)
Total Participants: 1,050


Does this campaign help or hurt children affected by obesity?
81% feel the campaign hurts children affected by obesity.
19% feel the campaign helps children affected by obesity.

Are the billboards or the campaign offensive?
82% Yes
18% No

UPDATE 3/2/12

The OAC has received the following response from the “Strong4Life” campaign. To view, click here.

UPDATE 2/28/12

OAC issues a sign-on letter to “Strong4Life” leadership expressing concern regarding the campaign. Thank you to the following organizations for signing-on to the OAC’s letter:

  • American Society for Metabolic and Bariatric Surgery (ASMBS)
  • American Society of Bariatric Physicians (ASBP)
  • Binge Eating Disorder Association (BEDA)
  • Mental Health America (MHA)
  • Mental Health America of Georgia (MHA Georgia)
  • National Association for Anorexia Nervosa and Associated Disorders (ANAD)
  • Rudd Center for Food Policy and Obesity at Yale University

To view the letter, please click here.

UPDATE 1/18/12

OAC responds to the GCHA campaign in the media. For more details, click the below links:

New York Times
Shine from YAHOO!

UPDATE 3/7/11

The OAC has issued a statement to Ron Frieson, Chairman of the Georgia Children’s Health Alliance, sharing the views of our membership. Many of you have shared your views regarding this issue and we thank you for expressing your thoughts. At this time, we ask all of you to respond directly to Mr. Frieson by emailing To view the OAC’s letter, please click here. To view comments from our members, click here.

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