For Immediate Release
March 7, 2017
For More Information:
OAC VP of Marketing and Communications
Nielsen Ranks Obesity Action Coalition’s Your Weight Matters Campaign PSAs in Top 10% of PSAs for 2016
Tampa, Fla. – The Obesity Action Coalition (OAC) is pleased to announce that Nielsen, a global performance management company providing comprehensive understanding of what customers watch and buy, has ranked the Your Weight Matters Campaign PSAs in the top 10% of PSAs for 2016.
“We are extremely proud that our PSAs have been ranked in the top 10% for 2016 by Nielsen. The OAC takes great pride in the Your Weight Matters Campaign, and the PSAs have been a tremendous success not only for the Campaign, but also the OAC,” said Joe Nadglowski, OAC President and CEO.
The Your Weight Matters Campaign, launched in 2010, has helped tens of thousands of individuals learn more about their weight, how it impacts their health and most importantly – prepared them for the conversation of weight with a healthcare professional.
The PSAs, produced by RHED Pixel and distributed by Connect360 Multimedia, truly capture the emotionality of the struggles that individuals face each day with their weight and health.
“The Campaign PSAs propelled the Your Weight Matters brand to new heights. From the Campaign to the Your Weight Matters National Convention, the YWM brand has helped individuals at all stages of their weight-loss journey. We know there is no one-size-fits-all approach to your weight and health, and that is why this Campaign is so important because it opens up the door for the conversation between patient and provider,” said James Zervios, OAC VP of Marketing and Communications.
To learn more about the Your Weight Matters Campaign, please visit www.YourWeightMatters.org, or to view the PSAs, please visit the OAC’s YouTube channel at https://www.youtube.com/user/ObesityAction.
The Obesity Action Coalition (OAC), a more than 54,000 member-strong National non-profit organization, is dedicated to improving the lives of individuals affected by the disease of obesity through education, advocacy and support.