For Immediate Release:
April 27, 2015
For More Information:
Vice President of Marketing and Communications
Obesity Action Coalition (OAC) Releases New Your Weight Matters Campaign
National Television Public Service Announcement
Tampa, Fla. – Affecting more than 93 million Americans, the disease of obesity is associated with more than 40 related conditions such as diabetes, hypertension, heart disease, sleep apnea, some cancers and more. In an effort to raise awareness of the importance of excess weight and obesity, the Obesity Action Coalition (OAC) is excited to release a new Your Weight Matters Campaign National television public service announcement (PSA) focusing on family, relationships and their impact on weight and health.
“On average, Americans spend approximately $60 billion each year on weight-loss products; however, often times, individuals are not discussing the issue of weight with their healthcare provider. Today, there are many evidence-based treatment options available for individuals to utilize, under the care of their healthcare provider, to manage their weight and health. The Your Weight Matters Campaign helps individuals prepare for that important conversation and offers valuable resources,” said Joe Nadglowski, OAC President and CEO.
The Campaign, also available in Español, consists of a variety of FREE resources, such as the Your Weight Matters Campaign Toolkit, which provides readers with information on weight‐loss options, exercise, nutrition, sample questions for their provider and a food journal.
“The OAC is very excited to release our second national television public service announcement for the Your Weight Matters Campaign. Our first commercial debuted in 2013 and was extremely successful in encouraging thousands of individuals to take the Campaign challenge. The new television PSA emphasizes how the family dynamic and relationships play an important role in dealing with weight and health issues,” said James Zervios, OAC Vice President of Marketing and Communications.
To view the OAC’s newest Your Weight Matters television PSA, please visit http://bit.ly/1yWlv9A. Individuals wanting to learn more about the Your Weight Matters Campaign can do so by visiting www.YourWeightMatters.org.
The Your Weight Matters Campaign is part of the Your Weight Matters Brand, which includes the OAC’s highly-successful Your Weight Matters National Convention, set for San Antonio, August 13-16, 2015 and the OAC’s exclusive membership benefit, Your Weight Matters Magazine.
About the OAC:
The Obesity Action Coalition (OAC), a nearly 50,000 member-strong National non-profit organization, is dedicated to improving the lives of individuals affected by the disease of obesity through education, advocacy and support.