Coke and Anti-obesity Ads
As I am sure most of you have seen this week, the media has been highlighting Coca Cola’s new anti-obesity ads. These ads highlight a variety of things, such as Coke’s “140 Calorie” pitch, activity and more. To view one of Coke’s ads, click here.
I don’t think there’s anyone out there who has battled weight that hasn’t consumed a soda at one point in their life. And I’ll go even further and say I doubt there is anyone who hasn’t been told to “cut back on soda” when trying to address their weight and improve their health. A lot of folks will tell you that a “calorie is a calorie,” but is this true?
Throughout the years, the OAC has published numerous articles on sugar-sweetened beverages, caffeine and obesity, soda taxes and more. All of these articles can be found below:
As you’ll see in many of these articles, there’s a definite link between soda and empty calories. Many health experts even suggest that drinking soda makes you crave more sugary foods, which in return do not help in losing weight or maintaining weight-loss.
With all the literature out there, why launch a national ad campaign about soda in positive light? This is a question I’ve been asking myself but have yet to fully answer. In my opinion, some of this seems like damage control by beverage manufacturers. It’s no secret that soda isn’t the healthiest beverage option out there. Is this an attempt to spin soda’s bad reputation as something that’s “only 140 calories” for one serving?
As someone who is health-conscious in my eating/drinking choices, I was curious what else is 140 calories or close to it so I researched it and found out.
- *Chicken breast – 110 calories
- *Half apple with 1 tablespoon of peanut butter – 157 calories
- *10 carrot sticks with veggie dip – 132 calories
- *Apple with string cheese – 186 calories
If I had to choose, I would rather have a protein-rich meal that will last longer than a can of soda. In my opinion, a calorie is not a calorie, as the calories found in soda are often empty calories.
What do you think of Coca Cola’s ad campaign? Do you think soda is a healthy option? What are your favorite beverages?
Pam Davis, Chairman of the Board of the OAC
*Calorie information courtesy of Everyday Health